Brintons
The Chroma Collection
Woven Axminster · 10 neutral colours in plains and heathers · four widths from 1.00m to 4.00m
The Chroma Collection is ten neutrals woven as Axminster rather than Wilton, which is the interesting part — every tuft inserted individually gives a dense, even surface with a character of its own. Plains and heathers, 80% wool with 20% nylon, rated Heavy Domestic. This is Brintons' dyed Chroma, a different carpet from Purely Natural Chroma, which is undyed.

Chroma Collection designs and colours
The collection contains both flat plains and heathers. Do not confuse it with Purely Natural Chroma — that is the undyed wool range, a separate carpet with its own specification.
Click any swatch to see it larger.
A photograph of carpet on a screen is only ever a guide — wool takes colour differently to a monitor, and daylight in your own room changes it again. The samples are on display in the showroom, and we are happy to book one out for you to live with for a few days before you decide.



Specification
| Construction | Woven axminster |
|---|---|
| Pile | 80% wool 20% nylon |
| Widths | 1.00m (39 ¼"), 2.00m (6' 6 ¾"), 3.00m (9' 10"), 4.00m (13' 1 ½") |
| Total pile weight | 1023 g/m2 (30.17 oz/yd2) |
| Tog | 1.69 sampled on Lace, and the same on Taffeta and Sandcastle; tog varies from product to product and measures thermal insulation, not quality |
| Suitability | Heavy Domestic |
| Colours | 10 |
Figures as published by Brintons, and some vary between designs in a range. Pattern repeat, match and the full technical specification are available on request — just ask, in the showroom or on the phone.
From the shop floor
What it’s like to live with
Where it works
Chroma is rated Heavy Domestic rather than Extra Heavy, at 1023 g/m2. Bedrooms, a study, a formal sitting room, a dining room, a landing off the main run: in those it will look well and last well. For a hall that runs to the kitchen all day, or a busy staircase, we would point you at something rated Extra Heavy.
Ten neutrals that sit close together
Lace, Linen and Taffeta sit near enough together that the choice comes down to what else is in the room — the difference shows against a skirting board or a curtain long before it shows on its own. Buttermilk, Sandcastle and Biscotti carry warmth; Grey Macaroon, Selvedge, Charleston and Anchovy run down through the greys to something properly dark.
Light is what decides the seams
A pale neutral in a hall lit from a glazed door takes light from one direction all day, which is when pile direction shows. Two lengths from the same batch laid opposite ways look like two shades meeting at a line, so the pile is set out before cutting — forgiving on the heathers, critical on Lace or Linen. The 1.00m width takes a narrow landing without a seam.
Why it matters who lays it
Woven carpet is fitted differently
We have been selling Axminster from this shop for over sixty-five years, and our fitters are time-served men who work with woven carpet regularly rather than once in a blue moon.
That matters more than it used to. Something like ninety-five per cent of what goes down in British homes today is tufted, so a great many fitters have simply never had much woven carpet through their hands.
A woven carpet asks for things a tufted one does not. A pattern has to be set out on paper before anything is cut. A repeat has to be carried true up a flight of stairs and round a winder. Pile direction has to run the same way through every piece, or a single colour reads as two.
None of it is difficult for someone who does it week in and week out. All of it goes wrong in the hands of someone who does not.
You might also look at
Other Axminster ranges
Woven axminsterAbbeyglenA traditional plaid Axminster in five designs, made for halls and stairs.View the range
Woven axminsterAbbotsfordSeven traditional colourways across three designs, small setts throughout.View the range
Woven axminsterClassic Florals NouveauTwelve floral colourways across three designs, drawn large.View the rangeSee it
Ten neutrals is exactly where a screen is no help — Lace, Linen and Taffeta are three different carpets and will look like one photograph. See them in daylight at size on our Lostock Hall displays, where the pale three sit together and the Axminster surface can be felt against a Wilton twist. We will book a sample out, or bring samples over and measure up.
See The Chroma Collection in your own light
Woven carpet never reads correctly on a screen, and it rarely reads correctly under showroom lighting either. Come and look at the displays, then take a sample home with you — we are happy to book one out so you can live with it for a few days and see it against your own walls, at your own windows, morning and evening. If it is easier, we will bring samples out to you and measure up while we are there.
Book a free home visitVisit the showroom144–146 Brownedge Road, Lostock Hall, Preston PR5 5AE · 01772 336118 · Mon–Sat 10am–5pm · Free parking









