Brintons
The Velvet Collection by Brintons
Woven Wilton · 15 colours listed
The Velvet Collection is Brintons' plain velvet: a short, smooth, tightly packed pile with no texture in it at all, woven on a Wilton loom in an 80% wool, 20% nylon blend. Fifteen colours named after people, from Benedict Cream and Alice Silver at the quiet end to Anne Garnet, Sinclair Navy and Victoria Black at the other. The firm was founded in Kidderminster in 1783.

Velvet designs and colours
Brintons describe the collection as twenty colours; fifteen are listed on their range page and are the ones shown here. If you have seen a Velvet colour elsewhere that is not shown here, ask us and we will check it for you.
Click any swatch to see it larger.
Alice Silver
Anne Garnet
Audrey Red
Austen Teal
Barrington Grey
Benedict Cream
Cordelia Beige
Elizabeth Sage
Fergus Green
Grace Pewter
Henry Gold
Louis Flint
Patrick Blue
Sinclair Navy
Victoria Black
A photograph of carpet on a screen is only ever a guide — wool takes colour differently to a monitor, and daylight in your own room changes it again. The samples are on display in the showroom, and we are happy to book one out for you to live with for a few days before you decide.


Specification
| Construction | Woven wilton |
|---|---|
| Pile | 80% wool 20% nylon |
| Widths | 1.00m (39¼"), 2.00m (6' 6¾"), 3.00m (9' 10"), 4.00m (13' 1½"), 4.57m (15' 0") |
| Total pile weight | 2215 g/m2 (65.33 oz/yd2) |
| Tog | 2.57 — sampled on Benedict Cream and Victoria Black; Brintons publish tog per product and it can vary between them. Tog measures thermal insulation, not quality |
| Suitability | Extra Heavy Domestic |
| Colours | 15 |
Figures as published by Brintons, and some vary between designs in a range. Pattern repeat, match and the full technical specification are available on request — just ask, in the showroom or on the phone.
From the shop floor
What it’s like to live with
Before anything else: a velvet shades
You will see footprints across it, the lines the vacuum leaves, and patches that look lighter or darker depending which way the pile was last walked. That is not wear and not a fault — it is what light does on a dense, evenly cut pile. Some people consider it the character of the carpet; some find it irritating for years.
Where the weight tells
At 2,215 g/m2 the pile is stiff enough to stand back up rather than stay pressed flat, so marks tend to lift with a vacuum rather than settle. Rated extra heavy domestic, it suits a dining room, sitting room or principal bedroom — rooms where the floor is looked at as much as walked on. If shading would bother you, a twist or a heather is the sensible alternative.
Pile direction, and the narrow widths that help
Every tread and riser must run the same way, and so must each side of a seam — turn one piece round and it reads as a different shade in daylight. There are 1.00m and 2.00m widths, so a flight or narrow landing often needs no seam. Our fitters set the pile out before a knife touches it.
Why it matters who lays it
Woven carpet is fitted differently
We have been selling Axminster from this shop for over sixty-five years, and our fitters are time-served men who work with woven carpet regularly rather than once in a blue moon.
That matters more than it used to. Something like ninety-five per cent of what goes down in British homes today is tufted, so a great many fitters have simply never had much woven carpet through their hands.
A woven carpet asks for things a tufted one does not. A pattern has to be set out on paper before anything is cut. A repeat has to be carried true up a flight of stairs and round a winder. Pile direction has to run the same way through every piece, or a single colour reads as two.
None of it is difficult for someone who does it week in and week out. All of it goes wrong in the hands of someone who does not.
You might also look at
Other Wilton ranges
Woven WiltonBell TwistThe plain twist range, and the broadest palette Brintons offer.View the range
Woven WiltonBell Twist HeatherThe same twist in blended heather yarns, which hide marks far better.View the range
Woven WiltonThe Country Life CollectionCut-and-loop wilton — eight designs in Cloud and Bamboo, pattern from texture.View the rangeSee it
A velvet is judged in daylight and at a decent size: a small swatch under showroom lights shows no shading at all, and shading is what you most need to see. Come to the displays and we will walk you along a piece to watch the colour change as you move past. Then a sample out, or we bring them to you and measure up.
See The Velvet Collection by Brintons in your own light
Woven carpet never reads correctly on a screen, and it rarely reads correctly under showroom lighting either. Come and look at the displays, then take a sample home with you — we are happy to book one out so you can live with it for a few days and see it against your own walls, at your own windows, morning and evening. If it is easier, we will bring samples out to you and measure up while we are there.
Book a free home visitVisit the showroom144–146 Brownedge Road, Lostock Hall, Preston PR5 5AE · 01772 336118 · Mon–Sat 10am–5pm · Free parking